BLOG

challenges chassidus coaching prayer song Jul 02, 2025

Prayer, tefillah, is not a task we check off once or twice a day. As King David teaches, it is a continuous state of connection—a way of being in dialogue with the Divine. This series explores the 13 expressions of prayer found in Torah, Talmud, and Midrash, beginning with the first two: Rina and Kriya. These expressions allow us to meet Hashem from every state of the soul: from joy, from brokenness, from confidence, from surrender.

The Talmud says, “Man is born for toil.” But what is this toil? The sages debate whether it refers to physical labor or the toil of the mouth. Based on the verse in Proverbs, “For his mouth presses upon him,” the conclusion is that we were created primarily for the effort of speech, for prayer.

We are likened to a worm, soft yet able to bore through wood using only its mouth. So too, we may feel fragile, but through our mouths, through our tefillah, we can cut through the hardest obstacles. Our most powerful tool in this world is the capacity for heartfelt speech.

Rina is the first expression of tefillah. Rina means song, but not just any song. It is a song born from darkness. In the book of Lamentations, it says, “Arise and cry out in the night… pour out your heart like water before the face of Hashem.” Rina is a cry that becomes melody. It is the prayer that emerges when we feel hidden from the light, when we are wrestling with loss, confusion, or heartache. It is the niggun that begins in silence and rises from the soul without needing to make sense. The Baal Shem Tov taught that from the place of concealment, a deeper light is born. That light is Rina.

The night represents divine concealment. The first word of the Torah, “Bereishit,” in small gematria equals 13—the same as the numerical value of Rina, of Ahava (love), and of Echad (oneness). From the outset, the world was created through darkness that conceals light, through night that precedes day. This is not a flaw—it is the structure of creation. It is the way we come to choose, to feel, to discover Hashem not only in revelation but also in struggle.

The second expression of prayer is Kriya. Kriya means to call out. Kriya is directed and confident, unlike Rina, who arises from unformed feelings. It is the type of tefillah where one says, “I know You are there. I am calling you because I believe you hear me.” It is like calling a friend across the room with full belief that they will turn around. In Kriya, we speak with intention and specificity. We ask for healing, for clarity, for help. We do not just feel—we formulate our yearning into words, trusting someone is listening on the other end.

While Rina is the song that arises from being broken open, Kriya is the grounded prayer of knowing that what I say matters. Both are needed. Both are true.

We are living in a time where much feels hidden, uncertain, unstable. But this is exactly the time when Rina and Kriya are most accessible. From the concealed, trembling place in the soul, we sing. And from the certainty that God hears, we call out.

Check out some of our best-selling courses 

7 Days, 7 Prayers: The Ana B'Koach Journey

The Ana B'Koach is one of the most powerful prayers in the Kabbalistic tradition. Seven lines, 42 letters, a direct line into the energy that built creation. This package walks you through a verse a day, with a class that opens up the meaning and a meditation that lets you actually feel it. Each day carries its own sefirah, its own frequency, its own invitation. By the end of the week, you will not just have learned a prayer. You will have a daily rhythm that pulls you back into alignment whenever you need it. What You Will Explore Day 1: Chesed. The energy of giving and expansion. The Sunday opening that sets the week's tone. Day 2: Gevurah. Sacred discipline and boundaries. How to say no in service of a deeper yes. Day 3: Tiferet. Beauty, balance, the heart line. Reconnecting to truth in the middle of the week. Day 4: Netzach. Endurance and victory. The energy that keeps you going when the path narrows. Day 5: Hod. Gratitude and humility. Receiving what you have actually been given. Day 6: Yesod. Foundation and intimacy. Erev Shabbat alignment, the sealing of the week. Day 7: Malchut. Sovereignty and presence. Showing up as who you really are. Healing Sound Frequencies. Each meditation is professionally mixed with sound healing, making the whole experience as much somatic as it is intellectual. What You Will Receive HD professionally recorded classes for an immersive learning experience. Comprehensive PDF notes, worksheets, and exercises to deepen your study. Lifetime access. Revisit the material anytime, on any device. Bonus materials and recommended reading to enrich the journey. Personal application tools and guided reflections to bring the teaching into daily life. What Others Are Saying "I started this on a Sunday in a hard week. By Friday I was a different person. The combination of teaching and meditation is the real thing." — Eliana Silverstein, Designer, Brooklyn New York "I have been saying Ana B'Koach for years and never understood it. Now I cannot say it without tears. That is the whole journey right there." — Yossi Bernstein, Educator, Petach Tikva "The sound healing meditations are gorgeous. I keep them on repeat in the car." — Chana Weiss, Photographer, Cape Town Seven days, one prayer, a complete recalibration of your week. It only takes one cycle to feel the difference. Enroll today for $72 USD.

$72.00 USD

The 10 Sefirot: Blueprint of the Soul

The 10 Sefirot are Kabbalah's core map of the universe — and of you. This 12-part course takes you on a deep journey through the Tree of Life, revealing the divine blueprint that shapes your personality, relationships, purpose, and spiritual path. What You Will Explore The Tree of Life Overview. Understand the full structure of the 10 Sefirot and how they interact as a living system of divine energy. The Three Pillars. Explore the Pillar of Mercy, the Pillar of Severity, and the Pillar of Balance — and how they mirror forces within your own psyche. Keter: The Crown. Touch the highest point of divine will and learn how intention shapes everything below it. Chokhmah and Binah. Discover the interplay of wisdom and understanding — the father and mother of all creation. Chesed and Gevurah. Balance lovingkindness with discipline, and learn when to give and when to set boundaries. Tiferet: The Heart Center. Find harmony and compassion at the center of the Tree — the Sefirah of truth and beauty. Netzach and Hod. Explore victory and humility, and how ambition and surrender work together on the spiritual path. Yesod: The Foundation. Understand the role of connection, intimacy, and spiritual bonding in building a meaningful life. Malkhut: The Kingdom. Ground your spiritual insights into everyday reality and sacred action. The Sefirot in Relationships. Learn how the Sefirot reveal patterns in your closest relationships and how to bring them into alignment. The Sefirot in Decision Making. Use the Tree of Life as a practical tool for navigating life's most important choices. Tools and Meditations. Practice guided visualizations, journaling exercises, and meditations for each Sefirah. What You Will Receive 12 in-depth video lessons with Rabbi Amichai Cohen guiding you through each Sefirah and its practical applications. A beautifully illustrated Tree of Life reference guide you can use for study and meditation. Guided meditations for each Sefirah to help you embody the energy and integrate the teachings. Journaling prompts and self-reflection exercises for every module. Lifetime access to all course materials, so you can revisit the teachings whenever you need guidance. What Others Are Saying "This course gave me a language for understanding myself that nothing else ever has. The Sefirot are now part of how I see the world." — Aaron Stein, Psychologist, New York "Rabbi Amichai brings such warmth and depth to each Sefirah. I felt like I was being guided through a map of my own soul." — Liat Avraham, Yoga Teacher, Tel Aviv "I've studied Kabbalah for years, but this course brought everything together in a way I hadn't experienced before. Truly transformative." — Rebecca Mizrachi, Author, Los Angeles The Tree of Life has been guiding seekers for thousands of years. Now it is your turn. Enroll today for $229 USD.

$229.00 USD

Beyond the Zodiac: The Kabbalistic Calendar

Time is not flat. Each of the twelve months carries its own energy, its own constellation, its own letter, its own opportunity. The Sefer Yetzirah laid this out three thousand years ago. This course unlocks the Kabbalistic calendar month by month, showing you the signature of each one and the work it is asking of you. Once you start living with this map, the year stops feeling like a treadmill and starts feeling like a curriculum your soul signed up for. What You Will Explore The Sefer Yetzirah Framework. The foundational text that pairs months, signs, letters, and tribes. We unpack how it all fits together. Each of the 12 Months. From Nissan through Adar, the energy of every month and the inner work that goes with it. The Signs and Their Soul Work. What the zodiac means in Kabbalistic terms, and how each sign’s lessons play out in real life. The Letters of the Months. Working with the Hebrew letters that govern each month as living energy. Living the Calendar. Practical rhythms and meditations for aligning with each month as it comes. What You Will Receive HD professionally recorded classes for an immersive learning experience. Comprehensive PDF notes, worksheets, and exercises to deepen your study. Lifetime access. Revisit the material anytime, on any device. Bonus materials and recommended reading to enrich the journey. Personal application tools and guided reflections to bring the teaching into daily life. Words From Our Students “I have lived through forty-some years of the Jewish calendar without ever understanding it like this. Now every Rosh Chodesh feels like a fresh invitation.”— Miriam Lazar, Therapist, Boulder Colorado “The class on Cheshvan changed how I think about the post holiday letdown. There is a whole spiritual purpose to that month and I never knew.”— Ari Shapiro, Filmmaker, New York “This is the kind of course you take once and reference for the rest of your life.”— Yael Ohana, Astrologer, Lisbon Begin the Journey Time is one of G-d’s most generous gifts. This course teaches you how to actually open it. Enroll today for $229 USD.

$229.00 USD
View All Courses